Introduction to Creating Virtual Tours
Virtual tours have emerged as a game-changer in the real estate industry and some other business, especially in the Philippines. With the advancements in technology and the need for remote engagement, these have become essential tools for sellers to showcase their properties.
This article will provide a comprehensive guide for sellers to engage remote buyers through the 360 virtual tour in the Philippines effectively.
The Rise of Virtual Tours in the Real Estate Industry
Real estate agents increasingly use tour software and tools to create captivating tours for their listings.
These software platforms offer user-friendly interfaces, allowing agents to upload multiple photos, panoramic images, and interactive links to create a seamless virtual tour experience.
Some software tools also offer virtual staging options, allowing a real estate agent to furnish and decorate a property digitally, giving buyers a better idea of its potential.
Benefits of Using Virtual Tours for Sellers
Virtual tours offer numerous benefits for sellers in the real estate industry. Firstly, virtual tours allow sellers to reach a wider audience, particularly remote buyers who may need help physically visiting the property.
Sellers can engage these potential buyers and create virtual tours that closely mimic an in-person visit. This can significantly increase the chances of generating interest and ultimately making a sale.
Secondly, virtual tours save both sellers and potential buyers valuable time. Instead of scheduling clients to visit properties or video calls, buyers can pre-screen properties through these tours and narrow their choices to the ones that genuinely interest them.
This streamlines the buying process and helps sellers attract serious buyers genuinely interested in their property.
Creating a Virtual Tour
Creating engaging virtual tours is essential to attract and captivate potential buyers. It has become increasingly popular in the real estate business in the last few years especially during the time of pandemic.
Here are some tips to help you create a virtual tour that stands out:
Focus on quality: Ensure that your photos and videos are of high quality and well-lit, and an excellent visual representation of the property in the best possible way. Home staging is a good way to present the property or site for sale. You can use a dslr camera or a good quality phone to achieve this.
Blurry or poorly lit images can detract from the overall virtual tour experience.
Keep it concise: It should be brief and to the point. Avoid overwhelming the viewer with too much information or too many photos.
Instead, highlight the property’s key features and unique selling points allowing viewers to digest the information you are providing.
Use descriptive captions: Add captions to your photos and videos to provide context and highlight important details. This can help potential buyers have a clear understanding of the property and its features.
Include a call to action: At the end of your virtual tour, include a call to action that encourages potential buyers to take the next step, such as scheduling a physical visit or contacting you for more information.
How to Do Virtual Tours for Your Real Estate Listings
Creating virtual tours for your real estate listings is easier than you think. With the right virtual tour software and tools, you can create professional-looking tours that captivate potential buyers. Here is a step-by-step guide to help you get started:
Choose the right virtual tour software: Several free option are available, from a free app to more advanced paid platforms. Research and choose the software that best suits your needs and budget.
Prepare your property: Before capturing the virtual tour, ensure your property is clean, decluttered, and well-lit. This will ensure that the virtual tour showcases the property in its best possible condition.
Capture high-quality photos: Use a high-resolution camera to capture clear and well-lit shots of each room in the property. Take multiple pictures from different angles to provide a comprehensive view.
Capture panoramic photos: Know what angles and types of shots you will get to present the property well. Fisheye lens might not give you the desired shots.
Do take panoramic photos with wide-angled shots that will give buyers a 360-degree view of a room or outdoor space. Use a dramatic photo feature on your camera or a specialized app to capture all the images.
Create an interactive floor plan: When you’re finished creating the images, include an interactive floor plan in your virtual tour to help buyers understand the layout and flow of the property. This can be done using virtual tour software to overlay a floor plan on top of the photos.
Software and Tools to Create Virtual Tours
Several virtual tour software and tools can help you create stunning tours for your real estate listings. Here are some popular options:
Matterport
Matterport is a widely used virtual tour platform that allows you to create an immersive 3D tour or a walk-through. It is best to create an output from this tool with a matterport camera.
It offers attractive floor plans, guided tours, and virtual reality compatibility which is why it has been considered one of the information hotspots in real estate.
iStaging
iStaging is a virtual tour platform that provides a range of features, including virtual home staging, floor plans, and interactive hotspots. It also provides a user-friendly interface and is compatible with iOS and Android devices.
Kuula
Kuula is a virtual tour software that creates interactive 360-degree tours. It offers hotspot tagging, floor plan integration, and virtual reality compatibility.
Zillow 3D Home
Zillow 3D Home is a virtual tour app for real estate agents. It lets you capture tours using your smart phone and upload them directly to your Zillow listings.
Creating Virtual Tours with a Professional Photographer
Virtual tour photographers are crucial in creating impressive tours for real estate listings. These professionals have the skills and equipment, be it camera roll or digital, for high-quality photos and videos that effectively showcase a property’s features and layout.
A virtual tour photographer understands how to capture a property from the best angles and light lets you. They have experience highlighting a property’s unique selling points and creating a visually appealing tour that engages potential buyers.
Hiring your photographer can save you time and effort. Instead of learning to capture professional-looking photos and videos yourself, you can rely on a skilled photographer to do the job.
This allows you to focus on other aspects of the sales process while ensuring that your virtual tour is of the highest quality.
Showcasing Your Virtual Tours
Once you have created your tours, embed code, and finish uploading, it’s essential to showcase them on your own website and other platforms to reach a wider audience, and maybe even the world.
By featuring your virtual tours on your website, you can provide potential buyers with a convenient way to explore your properties and generate interest.
In addition to your website, consider showcasing it on Google Street View. Google Street View allows users to explore streets and neighborhoods virtually.
Integrating your virtual tours into Google Street View can increase your property’s visibility and attract potential buyers who may be searching for properties in your area.
Conclusion
As technology advances, tours will only become more sophisticated and realistic. The future of real estate sales is undoubtedly intertwined with the rise of virtual tours, and sellers who embrace this technology will have a competitive edge in the market.
So, if you’re a seller in the Philippines, it’s time to start creating virtual tours for your real estate listings. Embrace the power of virtual reality and engage remote buyers like never before.
Take advantage of virtual tours’ benefits and revolutionize how you sell properties. Start creating virtual tours today and see the difference they can make in your real estate sales process.
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