Vista Land, the Philippines’ largest homebuilder, continues its expansion across Luzon, Visayas, and Mindanao with its footprint set to hit 100 cities and municipalities this year.
Not only is Vista Land renowned as having the widest geographic reach among real estate developers, it is the pioneer in vast master-planned developments across the regions. With already 23 established and thriving ‘communicities’ which fuse the comfort of a community and the commerce of a city, Vista Land has realized the huge potential outside Imperial Manila way before its peers.
Recognizing the substantial housing backlog outside the National Capital Region, it is Vista Land’s mission to provide affordable quality housing to every Filipino.
HOUSING DEMAND AND SUPPLY PROFILE, 2001-2011*
| Market Segment | Housing Demand | Housing Supply | Surplus (Deficit) |
| Socialized | 1,143,048 | 479,765 | (663,283) |
| Economic | 2,503,990 | 541,913 | (1,962,077) |
| Low Cost | 704,406 | 242,246 | (462,160) |
| Mid Cost | 72,592 | 322,995 | (250,403) |
| High-End | 18,235 | 242,246 | (224,011) |
Source: SHDA Housing Roadmap to 2030
NEW HOUSING NEEDED, 2012-2030*
| Market Segment | Price Range | Units Needed | % of Total Need |
| Can’t Afford / Needs Subsidy | 400K & below | 1,449,854 | 23% |
| Socialized | 400K & below | 1,582,497 | 25% |
| Economic | 400K – 1.25M | 2,588,897 | 42% |
| Low Cost | 1.25M – 3M | 605,692 | 10% |
| Mid Cost | 3M – 6M | No need | |
| High End | > 6M | No need | |
| Total Need | 6,226,940 |
Source: SHDA Housing Roadmap to 2030
Facing and addressing the demand for affordable housing headstrong has allowed the company to register unprecedented growth throughout its 40 years of experience and track record in real estate development. While other national players choose major cities with bankable progress as launch pads of their developments, Vista Land takes on the high road, builds from scratch, and catalyzes progress even in second-tier cities and municipalities primarily through Camella, its flagship brand. Aside from Vista Land, no other real estate developer on a national scale has the guts to risk building developments in areas such as Candon in Ilocos Sur, in the province of Capiz, Butuan in Agusan del Norte, Panabo and Tagum in Davao del Norte, Ozamiz in Misamis Occidental, General Santos and Koronadal in South Cotabato, and Pagadian in Zamboanga del Sur.
With Camella stretching its wings from Laoag in the north down to General Santos in the south, it is able to fulfill the needs of the Filipino homebuyer regardless of income level – from OFWs to local office workers, from factory employees to entrepreneurs, from balikbayans to retirees. With its experties in efficient space planning and its use of high-grade materials, Camella is able to offer a wide array of high quality and value for money homes that hardworking, practical, and upwardly mobile Filipino families deserve.
With this valiant mission of providing affordable and quality homes across the archipelago and reaching out to more Filipino homebuyers in a manner unparalleled and unmatched by its peers, it is no longer surprising that Vista Land’s Camella brand continues to be the Philippines’ “Most Preferred” and the “Most Trusted” property developer as awarded by Reader’s Digest for five consecutive years now (2012-2016).
Read more: Camella Bags 5th Reader’s Digest Most Trusted Brand Award
Every town and city hosting a Camella community earns a new reason to be proud of in being able to offer a beautiful, convenient, and secure residential choice for an aspiring population. Dubbed as the “Forbes Park of the provinces”, Camella attracts even residents from neighboring cities and towns to relocate to its highly sought after communities. The rise in land values that comes with the real estate development and managementof the experienced national player is one more gratifying reason why end-users and investors alike look forward to Camella’s entry in their hometowns.
Camella Savannah City in Oton-Pavia-San Miguel, Iloilo
Gran Europa Cagayan de Oro City, Misamis Oriental
Want to know which Camella projects are around you? Visit our property listing or call us at (02) 226-3552 / 0999 887 2923.
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