Camella, the preferred housing brand in the country, marks a year of significant milestones under the leadership of Vista Land, the Philippines’ leading integrated property developer. With a steadfast commitment to nurturing customer loyalty, the company underscores its dedication to creating developments that keep family and community life in mind.
After its sweeping victories at Lamudi The Outlook 2023: Philippine Real Estate Awards—winning Best Developer in Luzon, Visayas, and Mindanao, as well as Best Premium House in Visayas and Mindanao—Camella in Provence earned the 2024 Best Mixed-Use Development in Luzon. The recognition affirmed the accomplishments of Camella spanning nearly five decades and its far-reaching impact and excellence across the archipelago.
In its 47th anniversary, Camella honored the countless individuals and families who have found their forever homes within its communities. With the theme ‘Celebrating 47 Years: Stories of Success with Camella’, the weeklong nationwide festivities reflected the profound appreciation of the company for the sense of belonging and shared success in Filipino communities. From first-time homeowners stepping into their new properties to expanding families creating treasured memories, Camella has been a steadfast partner in these significant moments.
The festivities kicked off with an engaging activity designed to bring joy. Colorburst: Camella Bubble Run transformed the anniversary weekend into a vivid and exhilarating experience. The anniversary celebration across the country also included a showcase of regional culinary traditions called Flavors of the Regions Delicacy Fair, while Sip & Share: Camella Anniversary Exclusive provided an intimate setting where residents and guests could savor unique beverages and share their personal success stories.
Camella extended the celebration online with an interactive digital activity called ‘Your Home, Your Story: Share Your Inspiring Journey to Homeownership’ and ‘The Ultimate Trivia Challenge: Camella Trivia Quiz.’ ‘Your Home, Your Story’ invited participants to share their personal journeys toward homeownership, celebrating the milestones that had marked their path, while ‘The Ultimate Trivia Challenge: Camella Trivia Quiz’ offered a fun platform for new and longtime followers to test their knowledge about the history and developments of Camella.
Filipinos dashed to own forever homes through the Camella HomeDASH Promo (Discover Amazing Specials for Homebuyers). Designed to simplify the home-buying process, the HomeDASH program rolled out a series of special offers tailored to Filipinos’ diverse needs and financial plans. Whether prospective buyers are looking for ready-for-occupancy (RFO) homes, non-ready-for-occupancy (NRFO) developments, or lot-only properties, Camella has something to offer everyone. The HomeDASH program is an all-in platform that provides buyers and investors easy navigation through their homeownership journey.
Camella participated in Earth Hour 2024 with a campaign titled ‘Environmentally Resilient Communities for our Shared Home’ opening with a webinar in partnership with PAVI Green and discussing the pivotal role of corporate carbon reduction in combating climate change. On the designated time of Earth Hour, Camella communities united to switch off non-essential lights, symbolizing their commitment to a sustainable future. Beyond this symbolic gesture inside their homes, residents engaged in community clean-up drives and tree-planting activities, fostering a sense of collective responsibility and environmental stewardship. Camella has always stood alongside the World Wildlife Fund and millions worldwide in promoting environmental awareness and action. These efforts underscore the company’s commitment to building sustainable communities across the nation.
Camella is devoted to bringing families closer through its various initiatives, and this year is no exception as it organized its annual Easter gathering titled ‘Egg-citing Easter,’ inviting neighborhoods to partake in the cheerful atmosphere of the holiday. Across Camella communities nationwide, families gathered to join in the Easter festivities, highlighting the dedication of the company to nurturing family bonds and creating lasting memories for its residents. Centered within the community, the event allowed families and friends to come together and enjoy a day full of laughter, games, entertainment, and delightful treats.
Various campaigns were also launched to foster communities and bring Camella life closer to Filipinos nationwide. The joys of parenthood were commemorated through ‘Make Your Moms Smile (MOMS)’ and ‘Dear Awesome Dad (DAD)’ activities, showing children’s love and appreciation towards parents on digital media.
The Christmas celebrations, themed Around the Islands, puts focus on the diverse traditions that define the holidays in many regions across the country. For professional Overseas Filipinos who make sacrifices to provide better lives, it is also the perfect opportunity to reunite with their loved ones. Despite the challenges of being away from home, there is no season as beautiful, solemn, and festive as the Filipino Christmas—and for many Filipinos, there is no family like the one that waits for them back home.
The artistic highlight of the occasion was a digital art competition, fittingly named ‘A Canvas of Unbreakable Bonds.’ Participants crafted original digital art that embodied the essence of family in Filipino culture. These events provided platforms for families to spend quality time together, highlighting the company ethos of fostering strong and healthy families.
Camella remains focused on crafting living spaces and experiences homeowners can truly call their own. From the design of each house to the choice of amenities, every aspect of Camella communities is carefully curated to meet the needs and aspirations of homebuyers. As 2024 comes to a close, Camella remains steadfast in creating beautifully themed homes families can build their forevers on and communities that resonate with the heart and spirit of every Filipino.
For more information on Camella, visit www.camella.com.ph and follow @CamellaOfficial.
