The Philippine Graphic Expo 2024
The 27th Philippine Graphic Expo 2024 is set to be the country’s premier trade event for graphic design and illustration in Southeast Asia. Scheduled to take place from July 4 to 6, 2024, at the SMX Convention Center, Mall of Asia, Pasay City, this highly anticipated event will gather creative professionals, enthusiasts, and students from across the region and beyond. is shaping up to be the country’s premier trade show for the creative imaging, signs, and printing industries. This highly anticipated annual event offers a comprehensive platform for industry professionals, fostering an environment of networking, knowledge sharing, and showcasing the latest advancements in the field.
The ideal trade show promises to be a vibrant celebration of creativity, innovation, and collaboration, featuring a diverse lineup of activities, speakers, and exhibitions.
A Look Back at the History of Graphic Expo
Graphic Expo has grown to become a significant event in the world of graphic design and illustration, known for its ability to bring together the best and brightest minds in the industry. Here is a detailed look at the history and evolution of Graphic Expo, leading up to its 2024 edition in the Philippines.
Origins and Early Years
Graphic Expo began as a small, regional conference in 1990, held in San Francisco, California. The inaugural event aimed to provide a platform for graphic designers and illustrators to network, share ideas, and explore the latest trends in the industry. Despite its modest beginnings, the conference quickly gained a reputation for its high-quality speakers and workshops, attracting a growing number of attendees each year.
Growth and Expansion
Throughout the 1990s and early 2000s, Graphic Expo expanded both in size and scope. The event moved to larger venues to accommodate the increasing number of participants and exhibitors. During this period, the expo began to feature a more diverse range of activities, including exhibitions showcasing the latest in design technology, enhancement of existing tools; panel discussions with industry leaders, key players in various related industries, decision makers, and innovators; and portfolio reviews offering emerging designers the opportunity to receive feedback from top professionals. It is also an ideal trade show where emerging entrepreneurs can source business ideas.
As the digital revolution took hold, Graphic Expo adapted to include topics like web design, digital illustration, and interactive media, reflecting the evolving landscape of the graphic design industry.
Establishing an International Presence
By the mid-2000s, Graphic Expo had established itself as a premier event on the international stage. The conference began rotating its location among major cities worldwide, including New York, London, Tokyo, and Berlin, attracting a global audience of designers, illustrators, and creative professionals.
This international expansion allowed Graphic Expo to showcase a broader array of cultural perspectives and design philosophies, enriching the experience for all attendees. The event became known not only for its educational value but also for its vibrant, inclusive community.
Innovation and Digital Integration
The 2010s saw Graphic Expo further embracing digital innovation. The event introduced virtual attendance options, live-streaming keynotes and workshops to reach a wider audience. This move was particularly significant in 2020, when the COVID-19 pandemic necessitated a fully virtual exhibition format. Despite the challenges, the 2020 edition was a resounding success, with record-breaking attendance and engagement.
A Premier Marketplace for Business Ideas
As the premier trade show in the Philippines, the Graphic Expo provides an ideal environment for sourcing new business ideas and solutions. Attendees, especially serious buyers, will have the opportunity to engage with top suppliers and industry players, fostering relationships that can lead to fruitful business ventures. The event’s focus on excellent customer service ensures that both exhibitors and visitors have a productive and enjoyable experience.
The 27th Graphic Expo in the Philippines
As Graphic Expo 2024 approaches, the event continues to build on its rich history. The upcoming edition, set to be held at the Metro Convention Center in New York City, promises to be the most ambitious yet. Key highlights include:
Cutting-edge technologies
The 2024 expo will feature demonstrations of the latest in augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) in design.
Sustainability focus
In response to growing environmental concerns, the expo will highlight sustainable design practices and eco-friendly materials.
Diverse voices
Continuing its tradition of inclusivity, Graphic Expo 2024 will spotlight designers and illustrators from underrepresented communities, ensuring a rich tapestry of perspectives.
From its humble beginnings in San Francisco to its current status as a global powerhouse, Graphic Expo has continually evolved to meet the needs of the graphic design and illustration communities. The 2024 edition is set to continue this legacy, offering unparalleled opportunities for learning, networking, and inspiration. As the world of design continues to change, Graphic Expo remains a beacon for creative professionals, guiding them toward the future of the industry.
A Hub for Creativity and Innovation
The Philippine Graphic Expo has established itself as a key event in the graphic design and illustration calendar. The 2024 edition will continue this tradition, providing a platform for industry leaders, emerging talents, and creative enthusiasts to come together and share their passion for visual arts. With over 150 exhibitors, including leading design studios, technology companies, and educational institutions, attendees will have the opportunity to explore the latest trends, tools, and techniques shaping the future of the industry.
Inspiring keynote speakers
The expo will feature an impressive roster of keynote speakers who are at the forefront of graphic design and illustration. These industry experts will share their insights, experiences, and visions for the future of the field. Confirmed speakers for 2024 include:
Dan Matutina
A renowned Filipino designer and illustrator, Matutina is known for his unique style that combines handmade and digital techniques. His keynote will explore the role of storytelling in design and illustration.
Pum Lefebure
Co-founder and Chief Creative Officer of Design Army, Lefebure will discuss the intersection of art and commerce, highlighting how designers can balance creativity with business objectives.
Gemma O’Brien
An internationally acclaimed typographer and illustrator, O’Brien will delve into the art of lettering and the power of typography in visual communication.
Workshops and Masterclasses
The Philippine Graphic Expo 2024 will offer a wide range of workshops and masterclasses designed to enhance the skills of participants at all levels. These hands-on sessions will cover various aspects of graphic design and illustration, including:
Digital illustration
Techniques for creating stunning digital artwork using tools like Adobe Illustrator and Procreate.
Brand identity design
Insights into building strong brand identities through effective logo design, color theory, and typography.
Motion graphics
An introduction to creating dynamic animations and motion graphics using software such as After Effects.
Cutting-edge exhibitions
Attendees can look forward to a series of interactive exhibitions showcasing the latest innovations in design technology. Highlights include:
Augmented reality (AR) in design. Explore how AR is transforming the way we interact with visual content, with live demonstrations and hands-on experiences.
3D printing and prototyping. Discover the potential of 3D printing in creating prototypes and finished products, with demonstrations of the latest printers and software.
Sustainable design solutions. Learn about eco-friendly materials and sustainable design practices that are shaping the future of the industry.
Networking Opportunities
Networking is a key component of the Philippine Graphic Expo 2024, with numerous opportunities for attendees to connect with peers, mentors, and potential collaborators. The event will feature:
Meet and greets: Scheduled sessions where attendees can interact with keynote speakers and industry leaders in an informal setting.
Portfolio reviews: One-on-one sessions with experienced designers and art directors who will provide valuable feedback on attendees’ portfolios.
Social events: Evening mixers and social gatherings designed to foster connections and build community within the creative industry.
The Philippine Graphic Expo 2024 is more than just a conference, it is a celebration of creativity and innovation in graphic design and illustration. Whether you are a professional seeking to stay ahead of industry trends, a student eager to learn from the best, or an enthusiast passionate about visual arts, this event offers something for everyone. Mark your calendars for the 27th graphic expo this July 4 to 6, 2024, and join the creative community at the SMX Convention Center Mall in Manila for an unforgettable experience.
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